SEO - Search Engine Optimization

Search engine optimization is necessary to boost your site ranking in the search results of major search engines. Every search engine has it's own unique way of determining each websites ranking. Some search engines focus on the content. Some review Meta Tags to identify who and what a web site's business is. Most engines use a combination of the following to determine a sites ranking.

Determine your target market

Before you develop your site, it is important to consider who will be visiting and develop your content accordingly. You are writing the content for the visitor, but you will also want to consider what that visitor will be typing to search engines to find you.

Keyword Phrases

These are the phrases that people type into search engines to find you.

Content Writing

Once you have determined a few keyword phrases that work best for you, you will write the content for your site keeping those in mind.

Titles, Meta Tags, and Alt Tags

Every single page of your site will utilize proper titles, meta tags and alt tags to better optimize your page for the search terms you have chosen.

Website Optimization and Link Popularity

Every page on your site will contain textual links to other pages within your site. We also utilize a site map. This makes it easier for the search engine spider to find all the pages on your site. We also recommend that our clients find other sites to link to that have similar content. These should be legitimate links (not link farms or free for all sites) that offer good content that might actually benefit your site user. After linking to other sites, we recommend that our clients send an e-mail to the webmasters of those sites requesting a link in return. The links in return will help your link popularity and increase your rank on search engines such as Google.